Whenever I stumble across an article entitled something like, ‘Developing a tone of voice for web’, I’m troubled. I guess it’s because the implication of such writings is often that the web has somehow brought about a need for this thing called ‘tone of voice’ and worse, that it’s somehow only relevant to websites. There’s […]
Tag Archives: Tone of voice
14
Apr
Apr
Until only a few years ago I was never really asked about corporate tone of voice, these days it’s probably half a dozen times a year. In the main, the question’s come from SMEs. They’ve read about it online and they’re wondering whether it merits their attention. Admittedly, while I find that in most cases, […]