Tag Archives: Tone of voice

A tone of voice is not just for web

Whenever I stumble across an article entitled something like, ‘Developing a tone of voice for web’, I’m troubled.  I guess it’s because the implication of such writings is often that the web has somehow brought about a need for this thing called ‘tone of voice’ and worse, that it’s somehow only relevant to websites.  There’s […]

So what’s this ‘tone of voice’ about?

Until only a few years ago I was never really asked about corporate tone of voice, these days it’s probably half a dozen times a year. In the main, the question’s come from SMEs. They’ve read about it online and they’re wondering whether it merits their attention. Admittedly, while I find that in most cases, […]