Tag Archives: SEO

Latent semantic indexing. What?

I often seem to know when a topic is trending.  This time it’s ‘latent semantic indexing’ or ‘LSI’.  I’ve had three enquiries in the last month or so for website copywriting or rewriting where the main pre-requisite has been ‘in-depth understanding of LSI’.  In my books that’s a trend. Ensuing conversations have revealed quite a […]

On-page SEO. It’s all about words.

‘What’s this ‘SEO’ all about?’ asked my wife. She’d just started maintaining a small company website and ‘search engine optimisation’ had come up in conversation. ‘It’s all about words.” I replied. “Want me to explain? It’ll only take five minutes…” A good half hour later and I’d finished my ramblings. “That must have been pretty […]

A blog’s not the only channel of change

I’m very privileged to be able to help some really cool start-ups and SMEs along the way. They’ve got a great new product, solid market potential and the beginnings of a memorable brand. They’re also very aware of the importance of a solid web presence and the need for dynamic (changing) content. They appreciate from […]