Tag Archives: Logo

I spend a lifetime advising against the use of industry jargon and then I go do it myself. A client rang about updating his company logo and before I knew it out popped half a dozen terms nobody would ever use in a normal conversation. Confusion reigned. So for my own peace of mind (and […]

I’ve written a few websites for some great start-up companies lately and I’m pleased to see increasing awareness of the importance of colour in communicating the right message to the target audience. On emailing over the final web-page wordage, I’ve been asked a number of times for my views on what should be the dominant […]

Many moons ago a very good client asked me what I thought of his proposed new company name and logo. My response I recall was simple, ‘It’s a bit too long, and I’m not sure it’ll work in white.’ Composed of two rather long words on one line, and a six-word strapline on a single […]