Tag Archives: Case study

Why case studies can’t be overlooked

Why case studies can't be overlooked

Whatever you prefer to call them: ‘customer story’, ‘application story’, ‘Use case’ etc., a case study can be a highly effective sales tool. It’s a shame then that so many SMEs still don’t integrate them into their marketing communications (marcom) plans. It’s time for a reset. For any business (particularly B2B) selling a product or […]