No. A logo isn’t a brand (full stop) It’s just one element in a larger, more comprehensive brand identity. A brand identity guide will govern overall look and feel, how you want to be seen and recognised. It’s still not a brand though. Your brand is ultimately the result of customer perceptions and experiences; it’s […]
Tag Archives: Branding
07
Apr
Apr
I’ve been asked this more than a few times now, so I thought I’d better respond. The honest answer is that ‘M-Dubz’ (from ‘MW’ for Marcom Words) only happened in order to save me the bother of finding photos to illustrate blogs and posts on social media. That said, there’s some marketing reasoning too… It’s […]