FAQs on copywriting
Copywriting is all about delivering words that convince the reader to take an action. The action might be to change a viewpoint, to ask for further information, to opt-in or to buy a product for example. When it comes to marketing, persuasive copywriting is critically important. It’s words not pictures alone that prompt action.
The text or content that copywriters produce is called copy, and it’s everywhere. It can be broadcast, in-print or on-line. You’ll find it in all kinds of marketing material. It’s on websites, e-newsletters, social media posts, videos, online articles and ads. It’s in brochures, flyers, case studies, direct mail, sales letters and press releases.
And just in case there was any confusion, copywriting has nothing whatsoever to do with copyright. Yes it sounds related but no, it has nothing to do with protecting anybody’s work or ideas from being copied, altered or sold by anybody else. And copywriters don’t copy other people’s work (or at least they shouldn’t).
Let’s be honest, the term copywriter really isn’t great. I’ll go further than that and say it’s actually unhelpful at explaining what I do. And what irony too, for a profession that aims to ensure clear and unambiguous communication with customers. Not so clever, right? jmho 😉
If you have any further questions about copywriting, please just email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
‘To get more leads’, ‘to help boost sales’, ‘to improve customer engagement’, ‘to increase visibility in the market’, ‘to attract more staff and investors’, ‘to maintain a consistent professional image’ – just some of the reasons I’ve been given over the years.
At the same time, copywriting for marketing communications (marcom) simply mightn’t be one of your core strengths.Perhaps English isn’t your first language.Maybe you and your team just haven’t got the time for it right now and need to focus on other aspects of the business for a while.
Or, perhaps you’re feeling that you’ve just got too close to the writing that you’ve always used and need a fresh perspective, an objective pair of eyes.You need someone to help you revitalise the way you communicate with your target customers.
Whatever your reasoning, I’m here to listen, understand and come up with the ideas and the copywriting that works best for your business.And since I NEVER subcontract your writing to someone else, you’ll have my undivided attention.
If you have any further questions about hiring a copywriting, please just email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
‘I like to keep things as simple as possible and the copywriting process typically works like this:
- We discuss and agree the overall requirements of your writing project.
(If you’d prefer I can provide a briefing form.)
- I provide you with a no obligation, fixed price quote (no VAT to pay). (I’m also happy to work on a monthly fee basis for regular work if preferred.)
- If you’re happy with my quote I send you an invoice for 50% of the project fee to be paid up front.
- We then have a more in-depth briefing call, or a face-to-face meeting if preferred, to discuss the finer detail of the content required.
- I conduct any desk research and further interviews required.
- I provide you with a first draft, make any revisions you require and provide a final draft.
- If it helps, I can also proofread final page layouts to check for errors that may have crept in during the design phase.
- I send you an invoice for the remaining 50% of the project fee.
- Once it’s paid, you have copyright and perpetual license to use the copywriting in whatever way you choose.
If you have any further questions about the copywriting process, please just email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
Each and every copywriting job is different. The audience, the selling proposition, the communication objective and the amount of copy that’s required, they’re simply never the same. So it’s impractical for me to offer a standard set fee structure or published price list. Complexity always varies.
For both of our benefits then, I offer an all-inclusive fixed price quote for your copywriting project and I stick to it. So you never have to worry about unexpected bills at the end. I base the quote on a standard day rate and factor in all of the time your specific project needs. It’ll be cost effective and value for money.
And it simply isn’t just the time it takes to write the copy. There’s a lot more to it than that. There’ll be a telephone interview or two; reading and research to follow – on the topic, market and competition; creative thinking and planning; the writing itself, a round or two of revisions if needed and all the incidental admin. I do it all for you.
What’s more, bundled up within the fixed project cost you’ll also be getting the full benefit of my expertise and experience of marketing communications and sales and my ability to advise you strategically, to help you determine what you need the copywriting to achieve before it gets underway. Added value is always included.
So call me to discuss your project and I’ll give you a free, no obligation, fixed price quote for you to consider. I am not the cheapest, but I’m certainly not the most expensive. email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
Like any freelance copywriter, I can be working with different clients on a variety of projects at any point in time. As such, I can be booked weeks in advance. However projects often get delayed or cancelled, budgets can diminish and feedback can take a while to come back. So there’s always time to schedule in new work.
In terms of how long your copywriting project will actually take, it really depends on its complexity: how much research, thinking and ideas time is needed; how much content is required ; how soon it’s needed; and indeed how available you are to review and sign-off copy. Rest assured, I always aim to be as efficient as possible.
So call me to discuss your project and its deadline and let’s schedule it in as soon as possible. email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
Marcom is simply an abbreviation of the term ‘marketing communication’, meaning the different means by which a business sends messages to its target audience about its products and services. If you prefer, it’s the ‘Promotion’ part of the traditional marketing mix or ‘Four P’s’: Product, Place, Price and Promotion.
So marcom can include all kinds of different communications channels and tactics, both on-line and in-print. Your business’s marcom mix might include your website, e-marketing programme, sales letters and brochures. It might also include direct mail, social media and press relations activities. And a lot more besides.
To be effective, all such marketing communications techniques need consistent, persuasive, hard-working words. Marcom Words is here to help. email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
So ‘marcom’ is an abbreviation of ‘marketing communication’, and ‘words’ are what makes it work. And the 3 horizontal lines? Well that’s just the way I’ve always denoted sections of copywriting when sketching the layout of a webpage, a brochure or ad for example. And it just stuck.
Then in 2008, the famous ‘hamburger icon’ began to appear. This 3 line graphical icon denoting a menu of pages or functions can now be found on websites, apps and browsers everywhere. It’s become ubiquitous.
But no, I can’t say I was first with it. The hamburger icon was after all invented by a guy at Xerox in the 1980’s. True. And it doesn’t bother me too much either, as I’ve always made it my business to offer a full menu of copywriting services 😉
So I also have a sawn-off ‘MW’ version of my logo for when space is tight (e.g. M-Dubz’ shirt). But no, before anyone asks again, the fact it appears to say ‘mE and Ew’ was unintentional. That’s not to say that the thought doesn’t work quite nicely with my strapline, ‘your marketing writing partner’ 😉
And if you need a logo or a strapline developing just email or call Rob Davies at Marcom Words on +44 (0)1225 426 815.
Any further questions just email or call Rob on 01225 426 815