Category Archives: Article

A blog’s not the only channel of change

I’m very privileged to be able to help some really cool start-ups and SMEs along the way. They’ve got a great new product, solid market potential and the beginnings of a memorable brand. They’re also very aware of the importance of a solid web presence and the need for dynamic (changing) content. They appreciate from […]

Don’t confuse a press release for something else

Some of the fallout I’m still seeing from the Google search algorithm changes is an increase in the number of businesses approaching me to write press releases. Good small to medium sized companies, they’ve sadly plummeted down the Google rankings and are looking for ways to build more ‘quality, authority and relevance’ into their marketing. […]