Rob Davies  |  Marcom Words  |  Freelance marketing communications copywriter  |  Bath  |  UK

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Marketing copywriting blog

Very occasional ramblings / rantings

on marcom, words and copywriting

By Rob, Dec 20 2017 02:58PM


Until only a few years ago I was never really asked about corporate tone of voice, these days it’s probably half a dozen times a year. In the main, the question’s come from SMEs. They’ve read about it online and they’re wondering whether it merits their attention.


Admittedly, while I find that in most cases, for reasons of either time, cost or competing needs, a formal ‘tone of voice guide’ doesn’t make a huge amount sense for sole traders and early stage businesses, an understanding of its role nevertheless remains useful.


By Rob, Feb 14 2017 07:59AM

Marcom Words is 5 today. To all of my clients, a huge thank you for putting your trust in me. A big shout out to the super web and print design guys who've helped make it happen: Stuart, Stephen, Caroline, Colin, Andrew and Mike. And a massive thanks to my family for all their support and patience, especially Jules Davies, Cheers ! Rob x

9

"Thanks Rob for all your effort on the website copy.  It all sounds fab!"

 

Kirandeep,

London